Specs & Mechanicals

General Guidelines

• Destination URL may not include pop-up windows.
• Banner ads may not open pop-up windows (using javascript or other means).

Static Banner Ads

• Must be submitted as .jpg, .png, or .gif.
• Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

• Animation is not supported in any enewsletter ad units.
• Animation is not supported in the 1580x850 Site Wrap or 200x140 Website Image + Text Ad units.
• For other ad units, animations may be submitted as .gif or HTML5.
  Note: HTML5 animation must utilize click tag and a destination URL placeholder of {clickurl}.
• All ads should be encased in a one pixel dark border. If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.
• Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.

Site Wrap

• Image must be submitted as a 1580x850 static (not animated) .jpg or .png.
• The header (980x150 directly top-center) is clickable.
• The sleeves (300x850 on both sides of the site) are not clickable, but remain visible even while visitor is scrolling.
• See example at insurancejournal.com/advertise/gallery/sitewrap.
• Download our Site Wrap Template (PSD) for spacing guidelines.

Sponsored Text Links

• No all caps, unnecessary caps, exclamation points, ampersands, phone numbers, or words such as "click here."

Offsite Retargeting

• No 3rd party tags.

Video Banners

• Video will be hosted on a third-party video hosting service such as Vimeo or Wistia.
• Any space not filled by the video will be filled by a PNG.
• The video's thumbnail will be incorporated into the PNG as a fallback for browsers that do not support video.

Enewsletter Examples

Visit our Newsletter Examples to see real examples of different ad types in all our enewsletters.