Magazine Advertising

Insurance Journal magazine helps more than 47,000 BPA-audited subscribers understand the economic, competitive, legal, political and regulatory forces and trends affecting their businesses through a national publication with regional advertising options. This allows our advertisers to launch print ad programs nationally or in single or multiple regions.

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47.2k

BPA-Certified Circulation per Issue (22 Issues per Year) BPA Audit, Average Jan-June 2022

92%

Retail Agents or Brokers BPA Audit of the
May 16, 2022 Issue

66%

Also hold a Life/Health license in addition to a P/C license Signet Ad Reader Study, 2022

29MM

Organization's Mean Premium Value Signet Ad Reader Study, 2022

24%

Mean percentage of business that's wholesalers Signet Ad Reader Study, 2022

$152k

Mean Household Income Signet Ad Reader Study, 2022

54

Years is Mean Age Signet Ad Reader Study, 2022

Reader Motivations & Behavior

77% have taken an action as a result of advertisements or articles in IJ

75% indicate they are more likely to consider using a brand whose ad appears in Insurance Journal

54% share their copy with at least 1 person

36 minutes mean reading time per issue

Signet Ad Reader Study, 2022
100%
Subscription Penetration of IJ's Top 100 Independent P/C Agencies
(as Reported in the Aug 1, 2022 Issue)
Omeda Circulation Analysis, 2022
West 9,582
  • California 5,423
  • Arizona 923
  • Colorado 756
  • Oregon 471
  • Nevada 452
  • Washington 448
  • Utah 353
  • Idaho 283
  • New Mexico 239
  • Montana 140
  • Wyoming 63
  • Hawaii 24
  • Alaska 7
Southeast 9,181
  • Florida 4,163
  • Georgia 1,248
  • N. Carolina 997
  • S. Carolina 595
  • Tennessee 568
  • Alabama 525
  • Mississippi 500
  • Kentucky 452
  • West Virginia 135
East 9,210
  • New York 2,068
  • New Jersey 1,577
  • Pennsylvania 1,465
  • Massachusetts 981
  • Maryland 868
  • Virginia 823
  • Connecticut 604
  • New Hampshire 254
  • Maine 232
  • Rhode Island 121
  • Delaware 88
  • Vermont 85
  • Washington DC 44
Midwest 9,567
  • Illinois 1,658
  • Ohio 1,608
  • Michigan 1,353
  • Indiana 893
  • Missouri 872
  • Wisconsin 818
  • Minnesota 682
  • Iowa 521
  • Nebraska 459
  • Kansas 409
  • North Dakota 152
  • South Dakota 142
S. Central 9,569
  • Texas 6,247
  • Oklahoma 1,504
  • Arkansas 987
  • Louisiana 831
BPA Audit of the
May 16, 2022 Issue

2023 Magazine Ad Positions

2-Page Spread
2-Page Spread
Full Page
Full Page
1/2 Page
1/2 Page
1/3 Page
1/3 Page