Website Advertising
InsuranceJournal.com is the highest-trafficked
P/C insurance news website in the world.
Confirmed by SimilarWeb.com, Aug 11, 2022
969,054
Page Views per Month BPA Audit, Average Jan-June 2022
614,067
Users per Month BPA Audit, Average Jan-June 2022
Buying Responsibility
- Risk Management (of any kind): 49%
- Selecting Insurance Markets: 37%
- Hiring Consultants (of any kind): 26%
- Technology Selection: 26%
- Claims Administration: 18%
- Employee Benefits: 18%
- Selecting Legal Services: 17%
- Selecting Claims Services: 15%
- Asset Management: 14%
- Third Party Administration: 12%
Education Level
- College: 47%
- Grad School: 24%
Job Title / Function
- Sales / Producer: 16%
- Owner / Principal: 15%
- C-Level (CEO, COO, CIO, CTO): 11%
- Manager / Supervisor: 12%
- Underwriting: 8%
- Consultant: 4%
- Marketing / Advertising / Public Relations: 4%
- Customer Service: 4%
- Risk Manager / Insurance Buyer: 3%
- Legal: 3%
- Claims Supervisor / Manager / Adjuster: 2%
- Technology: 2%
Household Income
- $150k+: 24%
- $100k-$150k: 20%
- $50k-$100k: 33%
- < $50k: 24%
Age Distribution
- 18 - 24: 13%
- 25 - 34: 24%
- 35 - 44: 21%
- 45 - 54: 17%
- 55 - 64: 14%
- 65+: 10%
Company Type
- Ind. Retail Insurance Agency: 36%
- Standard Lines Insurer: 22%
- Wholesaler / MGA / Surplus Broker: 8%
- Consulting: 4%
- Excess Surplus Insurer: 3%
- Legal: 3%
- Reinsurance Company: 3%
- Service Provider: 3%
- Technology: 2%
Company Size
- 10k+ Employees: 21%
- 5k-10k: 6%
- 1k-4,999: 15%
- 500-999: 7%
- 200-499: 9%
- 50-199: 13%
- 10-49: 18%
- 1-9: 12%
Company Revenue
- $1B+ in Revenue: 27%
- $200MM-$1B: 13%
- $100MM-$200MM: 6%
- $50MM-$100MM: 5%
- $10MM-$50MM: 16%
- $1MM-$10MM: 21%
- <$1MM: 13%
Agency Premium Volume
- $100MM+: 13%
- $50MM-$99.9MM: 8%
- $20MM-$49.9MM: 6%
- $5MM-$19.9MM: 17%
- $1MM-$4.9MM: 34%
- <$1MM: 13%
Website Sponsorship Positions
Sitewrap Banner
Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.
Your giant banner is displayed full screen above and around the site.
The side portions of your banner are visible on screen for the entire time the reader is on the page—even after scrolling to the very bottom.
